Organisers are pleased to announce the 4th edition of the Istanbul Tourism Fair, which will take place on September 24-25 2026, at the Yenikapı Eurasia Show and Art Center. This premier event will provide a dynamic platform for tourism professionals from Türkiye and around the world to explore new opportunities, foster collaborations, and discover the latest products and services shaping the industry.
With 10,000 m² of exhibiton space, more than 345 participating companies and welcoming over 17,000 tourism professionals, the fair will provide a unique opportunity to engage in B2B interactions with hosted buyers through our international buyer program. In addition, visitors will be able to schedule appointments with exhibitors via our online appointment system, allowing you to manage meetings based on your preferred sector, company, and individual preferences. A key highlight of this event is our prestigious Tourism Summit, featuring a lineup of world-renowned international speakers and global industry leaders.
Last years Fair (ITF) 2025 marked a significant milestone in the global tourism industry, reinforcing Türkiye’s growing influence as a major tourism hub. Held on 25–26 September 2025, the fair brought together over 15,000 tourism professionals and more than 200 exhibiting companies, highlighting its expanding scale and international appeal.
One of the key indicators of the fair’s success was its strong international participation. Representatives from more than 50 countries attended, including travel agencies, corporate buyers, and tourism stakeholders. This global diversity created a dynamic environment for collaboration and positioned the event as a leading B2B platform in the tourism sector.
The fair also excelled in fostering business opportunities. Thousands of pre-arranged B2B meetings enabled participants to form new partnerships and explore emerging markets. Industry experts delivered seminars and discussions on dozens of topics, focusing on innovation, sustainability, and the future of travel. The presence of over 70–150 speakers further enriched the exchange of ideas and knowledge.
Another highlight of ITF 2025 was its emphasis on modern trends shaping the tourism industry. Themes such as artificial intelligence, sustainable tourism, and digital transformation were central to discussions, reflecting the sector’s shift toward technology-driven and environmentally conscious solutions.
Importantly, the fair’s success is closely linked to Türkiye’s overall tourism growth. In 2025, the country welcomed around 64 million visitors and continued to increase its tourism revenue, demonstrating strong global competitiveness. Events like ITF play a crucial role in sustaining this momentum by promoting the country’s offerings and strengthening international partnerships.
This year’s fair looks to build upon the above success especially in the ever changing world we find ourselves in.
