EVA Air, Taiwan’s leading independent airline, has once again joined forces with long-term partner, West Ham United, to host West Ham supporters and Club legends, Carlton Cole and Marlon Harewood, in Bangkok between 9th to 13th April to film brand and travel content and strengthen EVA Air’s brand presence through its continued partnership with the Club.
As well as the filming of brand and travel-related content, the trip saw EVA Air, the Club’s Official Airline Partner, host a fan-engagement event with local supporters as well as a special Watch Party as the Hammers took on Wolverhampton Wanderers at the London Stadium and pulled off an impressive 4-0 win.
Taking place at O’Shea’s Irish Pub, the Watch Party gave West Ham supporters and members of West Ham Fans in Thailand Official Supporters’ Group the chance to take part in a Q and A session with both Cole and Harewood, who engaged with fans throughout the course of the night.
As well as fan engagement activities, attendees enjoyed a number of prize giveaways as well as a vibrant atmosphere in which they mixed with fellow supporters to back the Irons.
David Chang, General Manager of EVA Air’s UK office commented: “We are delighted to have worked with our partners, West Ham United, on the hosting of this fantastic watch party. With our direct flight service from London Heathrow to Bangkok being so popular, this was a great opportunity to promote one of our key routes, but also connect the legends and fans of West Ham United at a packed event with an electric atmosphere. It is amazing to see so many West Ham fans and supporters in Thailand and for EVA Air to be able to host them was a privilege.”
West Ham United’s legend, Carlton Cole agreed with the incredible enthusiasm, numbers and support shown by the fans in Bangkok: “It was amazing to see how much passion there is for West Ham United in Thailand. From the moment we stepped off the plane we have met so many fans, even in the airport when we landed! The event was completely sold out, even though the game kicked off in the early hours of the morning, which just shows how massive West Ham United are in all four corners of the world. It was incredible to be involved, meet the fans and also cheer on the team to such a crucial win, thanks to the Thai Hammers Fan Club and EVA Air for such a memorable night.”
To coincide with the event in Thailand EVA Air was the official Match Day Sponsor at the London Stadium for the game against Wolverhampton Wanderers on 10th April. The London activation centred on in-stadium engagement and fan interaction, with key elements including: a pre-match big screen quiz giving fans the chance to win free flights and a signed West Ham United shirt; exclusive giveaways distributed within selected hospitality lounges; EVA Air branding featured across match day assets and the promotion of an exclusive promotional code giving West Ham supporters up to 10% off flights
EVA Air has been West Ham United’s Official Airline Partner since 2018, having carried out numerous successful brand activations during this time.
Travellers can learn more about EVA’s award-winning services, its global route system and book flights at www.evaair.com.
