Luxury travel specialist HunterMoss launches a new website shaped by 18 years of expertise in designing immersive, elevated journeys. The new digital expression of the brand reflects the expectations of today’s discerning traveller, combining rich, destination-led storytelling with intuitive navigation to deliver the high-touch user experience that is synonymous with every HunterMoss guest journey.
The launch supports a broader phase of strategic growth for HunterMoss and follows a series of recent milestones, including the 2025 rebrand from Ultimate Driving Tours, the debut of luxury driving journeys in the USA, and the expansion of its global travel team.
Founded in 2008 on the principle of creating journeys that delve deeper into a region from behind the wheel of a supercar, HunterMoss pioneered a new format of luxury travel that moved beyond conventional expectations. With a distinguished portfolio of supercar journeys across Europe and the USA, each itinerary offers guests a fresh lens from which to discover a destination, underpinned by expert guidance, cultural insight and access to sought-after hotels and regional, chef-driven dining experiences.
Over the past 18 years, the signature HunterMoss approach has evolved to encompass Self-Guided Supercar Journeys, Tailor-Made Travel Experiences and elevated Formula 1 Hospitality.
“Our guests represent the new generation of luxury traveller – independent, culturally curious and drawn to more meaningful journeys that offer expert insight and attention to detail. They expect travel to feel effortless and deeply personal. Our new website is the first point of discovery in that journey – it brings together the distinctive HunterMoss brand identity, our passion for the destinations we work in, and nearly two decades of specialist experience in designing considered, emotionally rich travel experiences.” Anthony Moss, CEO & Founder of HunterMoss
SIGNATURE JOURNEYS
In contrast to large tour formats, HunterMoss’ signature driving journeys are designed for small, likeminded groups of up to 10 couples, centred around a pre-emptive approach to hospitality, detailed planning and trusted local relationships. With a focus on shared connection and irreplicable experiences, each journey balances the privacy of independent travel whilst creating lasting memories.
Set across Europe and the USA’s most spectacular regions and scenic roads, from the Tyrolean Alps and Burgundy to Napa Valley and the USA’s untamed West, routes are designed to capture the character of each destination, explored at a measured pace in the latest Ferrari, Porsche and Lamborghini models.
In Europe, the Taste of Tuscany Supercar Tour introduces a scenic immersion into the region’s unhurried lifestyle, gastronomy and wine culture. Guests journey through rolling vineyards and Renaissance towns, with evenings unfolding over seasonal tasting menus, aged Barolo wines and shared conversation. Presenting a more expansive, multi-country odyssey and the highest expression of luxury hospitality, The European Supercar Tour & Monaco Grand Prix Yacht Hospitality traces an iconic route across Switzerland, Italy, Monaco and France’s most dramatic roads, from Swiss alpine passes and the Italian lakes to the Côte d’Azur coastline, culminating in exclusive trackside superyacht hospitality at the Monaco Grand Prix.
Signature USA routes explore the country’s most cinematic landscapes. Taking place throughout August, The Hudson Valley Supercar Getaway offers a cultured retreat, with farm-to-table dining set against riverside towns and softly lit hills. As a slower, more soulful escape, The Blue Ridge Mountains Weekend Getaway captures the shift in mood, light and temperature as Summer fades into Fall, a quieter journey where winding ridgelines and tranquil parkway stretches are paired with relaxed Southern hospitality.
SELF-GUIDED SUPERCAR JOURNEYS
Bespoke luxury self-drive journeys created for guests to travel at their own pace in a supercar of their choice. Each route brings together exceptional accommodation, chef-driven dining concepts and unexpected encounters. Built on decades of insider knowledge and delivered with concierge-level attention from the HunterMoss on-ground team, the itineraries remove the complexities of self-planning with a seamless blend of personalisation, independence and reassurance.
TAILOR-MADE TRAVEL
One of a kind [holidays/vacations] conceptualised exclusively for the needs of the guests, whether incorporating the HunterMoss supercar fleet or focusing entirely on the destination itself. From milestone celebrations to multigenerational escapes, every setting, accommodation and dining experience brings unique local charm and discovery, supported by a high-touch, concierge-led approach to ensure every detail is seamlessly arranged.
CORPORATE TRAVEL
Journeys that redefine traditional corporate incentives, offering a more purposeful and memorable way to inspire, reward and connect. Set across destinations such as California’s vineyard-lined valleys and the alpine landscapes of Switzerland, each itinerary blends considered pacing, outstanding hospitality and impactful moments.
SPECIALITY FORMULA 1 EXPERIENCES
A more curated, elevated way to experience Formula 1. From watching the Monaco Grand Prix aboard a privately chartered superyacht to experiencing the atmosphere of Monza or the season-opening energy of Melbourne, each fully managed programme combines prestigious trackside viewing with behind-the-scenes access.
HunterMoss’ new website has been developed to better support clients and trade partners, showcasing how each journey connects guests with the landscapes, people and culture that define each destination.
Discover more at:
www.huntermoss.com
