St. Vincent and the Grenadines has launched “LOVE SVG,” a national tourism enhancement initiative that places people, community and country at the center of its development agenda.
Led by the Minister of Tourism, Civil Aviation and Sustainable Development, Dr. Kishore Shallow, the initiative signals a new chapter for tourism in the destination, grounded in national participation and a shared commitment to ensuring that the benefits of tourism reach communities across the country.
Commencing during the off-season period of May to October 2026, LOVE SVG will focus on preparing both the country and its people for the upcoming tourist season through a series of targeted, people-focused interventions. These efforts will span 100 priority projects across natural attractions, heritage and cultural sites, transport and access infrastructure, hospitality services, and community-based tourism initiatives.
In addition to upgrading infrastructure and improving visitor experiences, the program is designed to deepen the connection between tourism and everyday life in St. Vincent and the Grenadines, ensuring that development reflects the identity, culture and aspirations of its people.
“LOVE SVG is about putting people at the heart of tourism development. It is about ensuring that the growth of the sector is felt in our communities, supports our culture, and uplifts the everyday Vincentian. This initiative invites all citizens to play a role in shaping the future of tourism in our country,” Minister Shallow stated.
Expected outcomes include improved tourism infrastructure, enhanced visitor satisfaction, stronger destination branding, and increased economic returns, alongside greater community engagement and participation in the tourism industry.
