China Ready Workshop, a sold-out, two-hour premium paid training session was held on 15 April at WTM Africa 2026 in Cape Town, marking the first time the workshop has been staged in South Africa. The program was partnership between CBISN and WTM Africa.
Attendance reflected the breadth of the industry, with registered participants spanning hotels, DMCs, attractions, wineries, transportation providers, MICE operators and luxury travel. Senior management from several tourism boards were also present.
WTM Africa is a platform that champions growth and innovation in the African travel industry. The China Ready® Workshop aligns with this vision by empowering exhibitors, destinations, and service providers to tap into the lucrative Chinese tourism market.
Carol Weaving, Managing Director of WTM Africa and RX Africa, delivered the welcome note to participants of China Ready workshop at the start of the event.
The workshop was delivered by Marcus Lee, CEO, China Travel Online in a breath-taking, rapid-fire presentation. The program is structured across three parts – Essential Knowledge; Marketing and Digital Promotion; and Strategies and Branding – and is designed to run consecutively at WTM Africa from 2026 to 2028. Delegates who missed Part 1 are welcome to join Part 2: Marketing and Digital Promotion at WTM Africa 2027.
China Ready Workshop 2026, Part one – Essential Knowledge covers China Market updates, China Outbound Travel market 2026, African Market outlook for Chinese, impact of Middle East disruption to Africa, top concern for Chinese tourist, demographics and many more. There were strong interaction and Q&A with the audience throughout the workshop.
Since its inception in 2002, China Ready® by CBISN has become the largest and most recognized program of its kind, spanning 55 countries across 6 continents. It provides the assurance that destinations and service providers meet the high standards expected by Chinese visitors, fostering trust, satisfaction, and repeat business.
Participants earn six CPD credits per session, and those who attend all three parts will receive a China Ready certificate.
